Nitin Badjatia » Advertising

Tibco's Greg the Architect: ROI

nitinbadjatia — Wed, 26 Nov 2008 01:21:33 +0000

Now this is one of the better offbeat advertising campaigns I’ve seen for enterprise software:

Tibco, a major player in the SOA space, came up with the Greg the Architect campaign. It’s a pretty funny look into the world of the IT foot soldier in a big company. I particularly liked the episode I embedded above, as I used to do a lot of ROI analysis work for software deployments. The latest episode, which pokes fun at analysts, is also really funny.

[Found via: Jeremiah Owyang]

The power of cheesy video

Posted in Business, Misc Tagged: Advertising, Advertising campaign, enterprise, funny, Service-oriented architecture, Tibco

Microsoft counters 'free' with Works

nitinbadjatia — Tue, 31 Jul 2007 14:02:37 +0000

With all the free office clones floating about, including Google’s Docs&Spreadsheets, you knew it was just a matter of time that Microsoft would have to offer something to counter. Microsoft watcher Mary Jo Foley is blogging about such a move. Apparently, the new Microsoft Works will run on an advertising supported model, and will be available as a free application when released later this year. This is not Microsoft’s first foray into free office applications, as the company released a free version, but highly restricted, of its accounting software recently. While this is not ‘official’ news, the move is not at all surprising.

Sad to see Performancing sold off to PayPerPost

nitinbadjatia — Thu, 28 Dec 2006 15:42:48 +0000

Michael Arrington broke the news yesterday, Performancing – makers of the excellent blog posting add-in for FireFox – has been acquired by PayPerPost. PPP has been very controversial in the blogging world, as it operates a service whereby bloggers get paid by product companies to blog about their respective products. Hired guns, essentially. Many have argued that this amounts to blog spam…others are less kind. As for me, I’m sad that Performancing sold itself to PPP; I can’t imagine they were the only offer around for this toolset. I’ve been using Performancing to post for a while now, having switched from BlogJet (which is excellent too, but not as ‘in-line’ as Performancing is), but I may consider leaving it as my blogging tool of choice given these turn of events.

Techcrunch » Blog Archive » PayPerPost In The News Again

They will be announcing the acquisition of blogging tools and services company Performancing

UPDATE: It looks like I, and others, may have come to the wrong conclusion on the PPP acquisition of Performancing. As Matt states, PPP is buying some of the assets of Performancing. This deal does not involve the Firefox add-in. That’s great news. I guess all’s well on the blogosphere this evening.

Nitin Badjatia » Advertising

Tibco's Greg the Architect: ROI

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Microsoft counters 'free' with Works

Sad to see Performancing sold off to PayPerPost