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As a regular user of Twitter I often get asked by business people if I see value in using the micro-blogging service for business.  While the nuances of twitter may vary if you are in marketing, customer support, or other parts of an enterprise,  I do think its an important new channel to consider for most business folks.  For marketers it has become increasingly important to watch your organizations brand.  For some customer support organizations, twitter is becoming another channel to watch as customers begin to use twitter as a vehicle to broadcast their frustrations with products.  For others twitter can serve as a really useful tool to communicate with a wide array of people in a quick and efficient manner.  O’Reilly media recently did a webcast with just this focus.  I’ve embedded the Webcast here, followed by a link to the O’Reilly website.

Webcast: Twitter for Business

Twitter–the messaging service that lets you send instant, short updates to people around the world–is fast becoming a mainstream communication tool. Hundreds of brands and thousands of companies use it to connect with customers and co-workers, and new micro-messaging services are springing up every week to meet specific corporate needs.

Credit: Guy Kawasaki

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One day the GupShup spam control team noticed several messages that looked like gobbledygook to them. So they sent these suspected spammers account termination notices. They didn’t expect the response: messages not just from those senders but from many others, pleading with them not to terminate the accounts. It turns out the messages were in a language called Hmar, only spoken by some 65,000 tribal people living in the hilly regions of India’s northeast. There are now several Hmar groups on SMS GupShup; the tribal group sees this as a major communication channel. Being too small to attract mainstream media, the group also sees SMS GupShup as their main form of media and a way to save their language and culture from extinction as they assimilate into the Indian mainstream.

Amazing.