Mainstream migration of Podcasts

Fidelitypodcast

Steve Rubel, over at Micro Persuasion, makes a brief mention of new podcast downloads at Fidelity Investments’ Registered Investment Advisor Group.  While not in the true podcast spirit (To access the actual audio, you have to go through a registration process), the fact that Fidelity is offering this service is worth noting.

I think we’re just beginning to see this type of audio-on-demand ‘brochure-ware.’  As more and more people bring podcasts (and vodcast – videocasts) into their daily lives, the medium will serve as a powerful replacement (possibly enhancement) to mass marketing vehicles like brochures and radio advertising.