37Signals to rollout a small business CRM tool

This has to be the best technology news I missed while I was in India. 37Signals, makers of Basecamp, Backpack, and Ta-da lists announced that it will soon roll out Sunrise, a CRM application for small businesses. This is huge! If you aren’t familiar with 37Signals or their previous products, you should check them out immediately. 37Signals has proven that you can build robust applications for a broad set of customers, while keeping these applications simple and elegant. I predict these guys will turn the small business CRM business on its ear when Sunrise is made available. I can’t wait! Link to their announcement here: Sunrise: 37signals’ CRM tool for small business is coming soon