Highrise, 37Signals finally ready to reveal it’s contact management application

More than a year ago, I wrote about 37Signals’ plans to unveil a ‘CRM type’ application to go along with their wildly successful Basecamp and Backpack online applications. What was then referred to as ‘Sunrise’ has now morphed into ‘Highrise’ just as details are beginning to emerge. The original announcement hinted at a CRM style solution, while today’s announcement lays out a more modest vision. Instead of trying to address the sales force automation (pipelines, opportunity management, etc.) aspect of CRM tools, Highrise will help you track the relationships in your business (and personal) life. 37Signals expects to slowly reveal the features of the new tool in the coming days leading up to launch. If you’d like to get in on that launch, be sure to register here.

Like their other online applications, it looks like 37Signals is painting with a broad brush stroke. Already there are some people complaining about this feature or that feature that hasn’t made the cut. Yes, Highrise does not live up to the expectations that were created by pre-announcing Sunrise, but I don’t think anyone will doubt the usefulness of the application when it does launch. From what I’ve read, so far, it doesn’t look like a legitimate replacement for my SugarCRM deployment. But, then again, I can’t wait to see what these guys have come up with.

4 thoughts on “Highrise, 37Signals finally ready to reveal it’s contact management application

  1. I’m looking forward to the release. I don’t think it’s their goal to compete with people like SugarCRM, rather to reconsider the goal of the application and build the simplest possible solution.

    ~Josh

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  2. Josh,

    You’re right. I’m looking forward to this as well because I hope it signals a push to better CRM-like tools for individuals.

    -Nitin

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