Automattic finds a better way to Twitter

There is some buzz around the announcement of Prologue, Automattic’s – the makers of WordPress – new ‘group twitter’ application. It seems to be more of a presence tool than anything else:

We’re fans of Twitter around here, in fact many Automatticians have accounts, but while the format appealed to us it really just whetted our appetite for something more, like a way for each of us to share short messages about what we’re doing or working on internally, or private messages between groups of folks.

As you can see on my blog below, I do use twitter from time to time, but I haven’t really found it to be too useful for a business setting. Prologue, however, may open up the possibilities to improve group interaction when dealing with people in disparate settings. There are more than a few people who have already compared Prologue to 37Signals’ Basecamp. I think Basecamp is a more rigid, traditional project management application, but I can see some similarities here.

Read more here.