nitin badjatia

Reliance teams up with Apple to launch iStores across India

Ok, this is interesting. Apple has had an on again, off again relationship with the Indian market over the years. While on my October 2007 trip to India, I only noticed a few Apple reseller outlets – resellers that were based mainly in places like Hyderabad and Bangalore. Reports now indicate a link-up between Apple and India’s Reliance. They will build 60 iStores across India and will offer the full range of Apple products.

The announcement makes perfect sense to me. There is a huge pent up demand for products like the iPod in India. Even the MacBook Air, listed at Rs. 99,000, will feed young India’s lust for ‘luxury’ products. [Linked via TUAW]

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