Tibco’s Greg the Architect: ROI

Now this is one of the better offbeat advertising campaigns I’ve seen for enterprise software:

Tibco, a major player in the SOA space, came up with the Greg the Architect campaign.  It’s a pretty funny look into the world of the IT foot soldier in a big company.  I particularly liked the episode I embedded above, as I used to do a lot of ROI analysis work for software deployments.  The latest episode, which pokes fun at analysts, is also really funny.

[Found via: Jeremiah Owyang]

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