Google’s take on the customer journey

These days, the customer journey has grown more complex. Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. This tool helps you explore and understand the customer journey to improve your marketing programs.

via The Customer Journey to Online Purchase – Think Insights – Google.

There are several interactive charts on that post, all of which reveal some interesting characteristics on how customer interactions vary based on the channel of engagement, by industry and region.