The need for more insight into the present

Om Malik makes an excellent point on the need to contemplate the present as it’s happening. So much of our collective present is chunked up into tweet-sized analysis that we may be losing the essence of the times we live in.  Anyway, his post is worth reading: As an avid reader, I am often amazed …

An excellent video on WV’s classic ad campaign from the ’60s

Simple, and to the point…   The advertising that Volkswagen ran in American magazines and newspapers in the 1960s was legendary, perhaps the greatest ad campaign ever.. This is a great little documentary about how the ads came about — pitching “a Nazi car in a Jewish town”.. Source: Those great 1960s Volkswagen ads

Mobile web and native are different, but both are important

This is an excellent post on why web and native apps equally important In other words. The Web is for audience reach and native apps are for rich experiences. Both are strategic. Both are valuable. So when it comes to mobile, it’s not Web vs. Native. It’s both. Source: LukeW | Mobile Web vs. Native Apps …

Satoshi Nakamoto and the invention of a new currency

Satoshi Nakamoto drew from the history of cryptocurrencies since David Chaum’s seminal blinding formula in the 1980s.  He postulated that the flaw with existing approaches to cryptocurrencies was that a single powerful attacker could undermine and destroy the system.  In order to to defeat the powerful attacker, Satoshi decentralised the control of the cryptocurrency over an …

Link: The Math Wizards Who Rule Murky World of Programmatic Buying | Digital – Advertising Age

The future of advertising — one where terms like “automation” and “big data” are more than jargon sprinkled into PowerPoints — may be in the hands of 20-somethings like Mr. Banilevi. Just 23 years old, the Northwestern economics graduate uses eight software programs to buy millions of digital ads each week, plucking them from a …