Link: The Math Wizards Who Rule Murky World of Programmatic Buying | Digital – Advertising Age

The future of advertising — one where terms like “automation” and “big data” are more than jargon sprinkled into PowerPoints — may be in the hands of 20-somethings like Mr. Banilevi. Just 23 years old, the Northwestern economics graduate uses eight software programs to buy millions of digital ads each week, plucking them from a […]

Why email sucks 

We may despise our inboxes (and 99% of what’s in them), but we’re neurochemically compelled to make sure that there isn’t something potentially important or pleasurable lurking in there this time. And then five minutes from now. And then again. And again. “The internal stimulus is the one that gets you,” Rosen says. “On balance, […]

♦ CRM’s evolution toward customer engagement

Over the last two years, mergers and acquisitions have driven many of the headlines in the CRM world [footnote] Disclosure: I’m back at Oracle via their acquisition of RightNow Technologies, a CRM/CX cloud vendor. [/footnote].  We’ve watched the broadest consolidation that CRM has seen in nearly a decade. At the same time, Gartner predicts the CRM market, […]

Target’s massive security breach exposes security process failures

…And although there are companies that blatantly violate the standards, security is a constantly changing condition, not a static one. Every time a company installs new programs, changes servers or alters its architecture, new vulnerabilities can be introduced. A company that is certified compliant one month can quickly become non-compliant the next month if administrators […]

Thousands of industrial internet devices found to be vulnerable

Moore’s census involved regularly sending simple, automated messages to each one of the 3.7 billion IP addresses assigned to devices connected to the Internet around the world (Google, in contrast, collects information offered publicly by websites). Many of the two terabytes (2,000 gigabytes) worth of replies Moore received from 310 million IPs indicated that they […]

Real progress in artifical intelligence

  Finally, however, in the last decade ­Hinton and other researchers made some fundamental conceptual breakthroughs. In 2006, Hinton developed a more efficient way to teach individual layers of neurons. The first layer learns primitive features, like an edge in an image or the tiniest unit of speech sound. It does this by finding combinations […]