The future of advertising — one where terms like “automation” and “big data” are more than jargon sprinkled into PowerPoints — may be in the hands of 20-somethings like Mr. Banilevi. Just 23 years old, the Northwestern economics graduate uses eight software programs to buy millions of digital ads each week, plucking them from a …
Category Archives: #VRM
The internet remembers too much…
Excellent talk (transcript) by Maciej Ceglowski. This is just a brief extract: I’ve come to believe that a lot of what’s wrong with the Internet has to do with memory. The Internet somehow contrives to remember too much and too little at the same time, and it maps poorly on our concepts of how memory …
♦ Marketing to a digital butler: Customer engagement in a VRM empowered world
In my previous post, I referenced Paul Greenberg’s brain dump of technologies, concepts, and theories that are pulling the CRM community toward a larger market of customer engagement. CRM innovation is shifting from delivery of technology [footnote] By that I mean taking decade old CRM technology from on-premises to the cloud, with little customer oriented …
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Target’s massive security breach exposes security process failures
…And although there are companies that blatantly violate the standards, security is a constantly changing condition, not a static one. Every time a company installs new programs, changes servers or alters its architecture, new vulnerabilities can be introduced. A company that is certified compliant one month can quickly become non-compliant the next month if administrators …
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Creepy data collection in the modern workplace
Another pioneering outfit is Sociometric Solutions, which puts sensors in name badges to discover social dynamics at work. The badges monitor how employees move around the workplace, who they talk to and in what tone of voice. One client, Bank of America, discovered that its more productive workers were those allowed to take their breaks …
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Jeff Atwood’s rant on the sad state of Apps is worth a read
Nothing terrifies me more than an app with no moral conscience in the desperate pursuit of revenue that has full access to everything on my phone: contacts, address book, pictures, email, auth tokens, you name it. I’m not excited by the prospect of installing an app on my phone these days. It’s more like a …
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Cautionary thoughts on the Internet of Things
The level of hype around the “Internet of Things” (IoT) is getting a bit out of control. It may be the technology that crashes into Gartner’s trough of disillusionment faster than any other. But that doesn’t mean we can’t figure things out. Quite the contrary — as the trade press collectively loses its mind over the …
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The corroding value of the internet cookie, and an opportunity to shape a new market
Several years ago, I first heard Doc Searls make an amusing comment about one of the basic elements of the internet universe, the browser cookie. With full credit to Phil Windley, Doc’s historical summary of ecommerce (and much of the modern internet) went like this: A brief history of ecommerce can be summarized as this- …
