There is some buzz around the announcement of Prologue, Automattic’s – the makers of WordPress – new ‘group twitter’ application. It seems to be more of a presence tool than anything else:
We’re fans of Twitter around here, in fact many Automatticians have accounts, but while the format appealed to us it really just whetted our appetite for something more, like a way for each of us to share short messages about what we’re doing or working on internally, or private messages between groups of folks.
As you can see on my blog below, I do use twitter from time to time, but I haven’t really found it to be too useful for a business setting. Prologue, however, may open up the possibilities to improve group interaction when dealing with people in disparate settings. There are more than a few people who have already compared Prologue to 37Signals’ Basecamp. I think Basecamp is a more rigid, traditional project management application, but I can see some similarities here.
Read more here.
More than a year ago, I wrote about 37Signals’ plans to unveil a ‘CRM type’ application to go along with their wildly successful Basecamp and Backpack online applications. What was then referred to as ‘Sunrise’ has now morphed into ‘Highrise’ just as details are beginning to emerge. The original announcement hinted at a CRM style solution, while today’s announcement lays out a more modest vision. Instead of trying to address the sales force automation (pipelines, opportunity management, etc.) aspect of CRM tools, Highrise will help you track the relationships in your business (and personal) life. 37Signals expects to slowly reveal the features of the new tool in the coming days leading up to launch. If you’d like to get in on that launch, be sure to register here.
Like their other online applications, it looks like 37Signals is painting with a broad brush stroke. Already there are some people complaining about this feature or that feature that hasn’t made the cut. Yes, Highrise does not live up to the expectations that were created by pre-announcing Sunrise, but I don’t think anyone will doubt the usefulness of the application when it does launch. From what I’ve read, so far, it doesn’t look like a legitimate replacement for my SugarCRM deployment. But, then again, I can’t wait to see what these guys have come up with.