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As a regular user of Twitter I often get asked by business people if I see value in using the micro-blogging service for business. While the nuances of twitter may vary if you are in marketing, customer support, or other parts of an enterprise, I do think its an important new channel to consider for most business folks. For marketers it has become increasingly important to watch your organizations brand. For some customer support organizations, twitter is becoming another channel to watch as customers begin to use twitter as a vehicle to broadcast their frustrations with products. For others twitter can serve as a really useful tool to communicate with a wide array of people in a quick and efficient manner. O’Reilly media recently did a webcast with just this focus. I’ve embedded the Webcast here, followed by a link to the O’Reilly website.

Webcast: Twitter for Business

Twitter–the messaging service that lets you send instant, short updates to people around the world–is fast becoming a mainstream communication tool. Hundreds of brands and thousands of companies use it to connect with customers and co-workers, and new micro-messaging services are springing up every week to meet specific corporate needs.

Credit: Guy Kawasaki

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