Mobile web and native are different, but both are important

This is an excellent post on why web and native apps equally important In other words. The Web is for audience reach and native apps are for rich experiences. Both are strategic. Both are valuable. So when it comes to mobile, it’s not Web vs. Native. It’s both. Source: LukeW | Mobile Web vs. Native Apps …

A decent list of UX questions for a unified customer experience

I’m not a huge fan of the term ‘Omni-channel,’ but the core concepts in the post below is valid – the burden of figuring out the mode of interaction shouldn’t fall on customers.  Companies must craft a user experience that provides for the highest quality interactions, at every touchpoint: But an omni-channel experience isn’t just …