Gamifying everything

Interesting notes related to a book that was recently published, and is probably worth adding to my list of books to read:

The only difference between the current fad for ludology — the study of games — and any other time in the history of the internet is that now that marketers and entrepreneurs know that humans have a weakness for game mechanics, and that we can be trained to do almost anything as long as it involves a reward, however ephemeral, they are actively pursuing gamification as the latest and most sophisticated strategy for selling us stuff and/or capturing our free time.

via Has the “Gamification” of Reality Already Begun? – Technology Review.