Interesting notes related to a book that was recently published, and is probably worth adding to my list of books to read:
The only difference between the current fad for ludology — the study of games — and any other time in the history of the internet is that now that marketers and entrepreneurs know that humans have a weakness for game mechanics, and that we can be trained to do almost anything as long as it involves a reward, however ephemeral, they are actively pursuing gamification as the latest and most sophisticated strategy for selling us stuff and/or capturing our free time.
via Has the “Gamification” of Reality Already Begun? – Technology Review.
Related Articles
- As websites become games, understand the trend with the Gamification Encyclopedia (thenextweb.com)
- Platform adds gaming elements to any website or application (springwise.com)
- Game Dynamics of Learning: The Gamification of Training and Performance Improvement (compassioninpolitics.wordpress.com)
nitin badjatia 