♦ Marketing to a digital butler: Customer engagement in a VRM empowered world

In my previous post, I referenced Paul Greenberg’s brain dump of technologies, concepts, and theories that are pulling the CRM community toward a larger market of customer engagement.  CRM innovation is shifting from delivery of technology [footnote] By that I mean taking decade old CRM technology from on-premises to the cloud, with little customer oriented …

Twitter for Business webcast from O’Reilly

Image via CrunchBase As a regular user of Twitter I often get asked by business people if I see value in using the micro-blogging service for business.  While the nuances of twitter may vary if you are in marketing, customer support, or other parts of an enterprise,  I do think its an important new channel …

Target Marketing | chrisbrogan.com

Image by CC Chapman via Flickr I found this fascinating quote today: Here are some things that are true: people don’t read. And when they pretend to read, they skim. Comprehension and context are at an all time low. We’re snackers, and it’s adding up. Where this hits us the worst is when communications professionals …

Mainstream migration of Podcasts

Steve Rubel, over at Micro Persuasion, makes a brief mention of new podcast downloads at Fidelity Investments’ Registered Investment Advisor Group.  While not in the true podcast spirit (To access the actual audio, you have to go through a registration process), the fact that Fidelity is offering this service is worth noting. I think we’re …