Google Insights is one sweet analytics tool

Google Insights

Image by Tamar Weinberg via Flickr

A couple of days ago, Google rolled out a new service called Google Insights for Search. The basic premise is that you can enter a search term, and Google will report back all kinds of useful data on that term, and related terms. There is an obvious use for advertising – the primary reason why the AdWords blog introduced the service – but it’s also very useful in monitoring trends on people searches, events, etc. Read more at their site:

Inside AdWords: Announcing Google Insights for Search

Today, we’re launching Google Insights for Search, a new product designed with the advertiser in mind. It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest.

Like Google Trends, you can just type in a search term to see search volume patterns over time, as well as the top related and rising searches. You’ll also have the ability to compare search volume trends across multiple search terms, categories (commonly referred to as verticals), geographic regions, or specific time ranges.