Tag Archives: Social media

David Weinberger and retiring the myth of non-scalable conversations

If enough people are in a conversation, one of them will be an expert. The larger the crowd, the more unexpected will be the expertise contained within it.

Of course, “larger” in this case may mean thousands, or tens of thousands. And, to uncover really obscure expertise, you may need millions of people. Of course that also means that you’ll need a social environment where obscure expertise can rise to the top. But that’s supposed to be impossible: Conversation doesn’t scale, we were told.

We were told wrong.

Unexpected expertise – KMWorld Magazine

Twitter for Business webcast from O’Reilly

Image representing Twitter as depicted in Crun...

Image via CrunchBase

As a regular user of Twitter I often get asked by business people if I see value in using the micro-blogging service for business.  While the nuances of twitter may vary if you are in marketing, customer support, or other parts of an enterprise,  I do think its an important new channel to consider for most business folks.  For marketers it has become increasingly important to watch your organizations brand.  For some customer support organizations, twitter is becoming another channel to watch as customers begin to use twitter as a vehicle to broadcast their frustrations with products.  For others twitter can serve as a really useful tool to communicate with a wide array of people in a quick and efficient manner.  O’Reilly media recently did a webcast with just this focus.  I’ve embedded the Webcast here, followed by a link to the O’Reilly website.

Webcast: Twitter for Business

Twitter–the messaging service that lets you send instant, short updates to people around the world–is fast becoming a mainstream communication tool. Hundreds of brands and thousands of companies use it to connect with customers and co-workers, and new micro-messaging services are springing up every week to meet specific corporate needs.

Credit: Guy Kawasaki

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